In a landmark deal that has sent shockwaves through the sports broadcasting industry, Viacom18 has emerged victorious in securing the coveted broadcast rights for the Board of Control for Cricket in India (BCCI) for both television and digital platforms.

The unprecedented agreement comes with a price tag of nearly INR 6,000 crores, making it one of the most significant broadcasting deals in the history of Indian sports.

Viacom18, a subsidiary of the global media conglomerate ViacomCBS, has been at the forefront of the Indian entertainment industry for years. This new venture into the world of sports broadcasting signifies a bold move to expand its footprint and compete with established players in the sports broadcasting space.

The bidding war for the BCCI rights was highly competitive, with multiple media giants vying for the lucrative contract.

The staggering sum of INR 6,000 crores includes the rights to broadcast a wide range of cricket matches organized by the BCCI. These rights encompass international and domestic cricket tournaments, including India’s home matches, various leagues like the Indian Premier League (IPL), and other BCCI-organized events.

The duration of this agreement is expected to span several years, cementing Viacom18’s position as a dominant player in the sports broadcasting arena.